Tatsuya Nakagawa is President and CEO of Atomica
Creative Group, a specialized strategic product marketing firm based in
Vancouver Canada. He studied at California’s University of San
Francisco and is a graduate of Canada’s University of British Columbia
with a degree in human kinetics. He has assisted Bridgestone, Hitachi
and other global companies in their early stage deployments and has
been involved in many successful product launches in North America,
Europe and Asia in several industries. His multiple current
directorships include the Japan Canada Chamber of Commerce of which he
is a founding Director. He is a Director of the British Columbia Supply
Chain Network and a member of the British Columbia Export Awards
committee. He is also a Director of the Board of Trade for the City of
Burnaby, British Columbia that supports its members by promoting,
enhancing and facilitating development of trade, commerce and travel.
Atomica Creative Group is a specialized strategic product marketing
firm. Through leading edge insight and research, sound strategic
planning and effective project management, Atomica helps companies
achieve greater success in bringing new products to market and in
improving their existing businesses. Our clients engage our experts on
an advisory, consultative or collaborative basis to support their
product marketing initiatives.
Please contact me if you have any questions or if I can be of assistance to you in any way.
www.fastcompany.com/user/90925
Marketing junkie Tatsuya Nakagawa and engineering nerd Peter Paul Roosen debate the issues around effective innovation. Authors of Overcoming Inventoritis: The Silent Killer of Innovation, and founders of the Atomica Creative Group, they teach you how to improve the return on innovation investments by avoiding pitfalls like falling in love with your invention.