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Bio
For the past 15 years I have held director and Board level digital, brand and marketing roles on both the client and agency side in the UK and Australia, providing high level analysis, vision and positioning, strategic brand planning, management and direction to senior management at a wide variety of corporations, businesses and startups across multiple sectors including banking and financial services, ICT, FMCG, property and investments, business services, education, retail, HR and media.
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Bio
For the past 15 years I have held director and Board level digital, brand and marketing roles on both the client and agency side in the UK and Australia, providing high level analysis, vision and positioning, strategic brand planning, management and direction to senior management at a wide variety of corporations, businesses and startups across multiple sectors including banking and financial services, ICT, FMCG, property and investments, business services, education, retail, HR and media. I have taught, published and presented extensively in both the UK and Australia on brand trends, marketing, and communication issues for a wide variety of publications, conferences and forums.
If you want to know a little more about me, know what I see and read what I think go to www.diffusionblog.blogspot.com. With an annual readership of more than 13,000, it is Australia's leading brand blog and was recently listed as one of Australia's top 50 marketing blogs.
Areas of expertise
. 15 years+ experience in international and national digital, brand and marketing communication strategy and programs
. Experienced board/company director/senior director
. Significant agency business development on large accounts
including national, pan European, global RFPs and tenders
. Extensive external agency management experience
. Thought leader and board level influencer
. Worked extensively on major creative projects
. Strong people, team (22+) management skills and experience
. Extensive budget management (to $35m)
. Trained university educator
. Trained journalist and writer
. Expert communicator, workshop facilitator, writer and presenter
. Excellent client relationship record
. Focussed problem solving and idea generation
. Highly developed qualitative research skills
Personal Website/Blog URL
www.diffusionblog.blogspot.com
Public Profile
www.fastcompany.com/user/126541
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