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 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Business model: &lt;strong&gt;RSSCalendar&lt;/strong&gt; enabled users to create RSS feeds from Outlook and iCal calendars. Lookout Software, L.L.C. purchased it on eBay in October 2007, carrying it on as a similar service.&lt;/p&gt;&lt;p&gt;Why it failed: If people aren&#039;t ready for RSS -- both Forrester and Pew report that only 5-6% of the U.S. population actually use it -- then they&#039;re not ready for an RSS calendar.&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/multimedia/slideshows/content/10-web-failures.html&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <pubDate>Fri, 11 Jul 2008 13:00:25 -0400</pubDate>
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