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Bio and Interests: Craig Brenard

Craig Brenard — Thu, 28 Aug 2008 15:59:44 -0400

Craig Brenard is the founder of Craig Communications, a marketing consulting and creative production firm on Long Island, NY serving B-to-B and B-to-C clients nationally since 1985.

Craig is an astute, results-oriented leader with over 20 years of experience increasing revenues and decreasing costs by creating unique marketing solutions, strategic sales programs, breakthrough creative direction and cost-saving production techniques.

Civic Responsibility…is it too much to expect from the media?

Anthony Venuti — Sun, 24 Aug 2008 22:16:49 -0400

Civic Responsibility…is it too much to expect from the media?

Anthony Venuti — Sun, 24 Aug 2008 22:16:44 -0400

Will hiring Jerry Seinfeld for its $300m advertising blitz enable Microsoft to finally regain the limelight?

Fast Company staff — Thu, 21 Aug 2008 15:22:36 -0400

Will hiring Jerry Seinfeld for its $300m advertising blitz enable Microsoft to finally regain the limelight?

Bio and Interests: Krista Summitt

Krista Summitt — Wed, 20 Aug 2008 21:06:45 -0400

Before You Sell Your Tech Company. Make Sure You Know Your Brand Valuation.

Gal Borenstein — Wed, 20 Aug 2008 16:22:00 -0400

As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented. Most importantly, your “EBITDA” is the number that makes or breaks your business overtime when it comes to its overall worth.

Soul is Waterproof

Chase Wegmann — Wed, 20 Aug 2008 16:17:58 -0400

With three years behind us since Hurricane Katrina and, continuing in the spirit of The New Orleans 100 project, I've been contemplating my hometowns future and realizing the positive changes that have come a

Online Video Business Model Flawed, But Fixable

DJ Francis — Wed, 20 Aug 2008 08:13:41 -0400

In this post, I will outline a mindset that hurts that industry, what the current business model is and why it doesn't work, a suggestion to ensure profitability, and the business model that can make an online video site profitable.

Accountability Dodge Ball: Why CEOs Must Reinvent Marketing ROI

Gal Borenstein — Thu, 14 Aug 2008 15:10:00 -0400

I read that schools have largely eliminated the age old childhood game of dodge ball. You remember it. A group of us lined against a wall. Someone else kicked the ball at us, hard. Everyone moved to keep from being hit because if the ball found its mark, we were out of the game. So it is with marketing management. Everyday, every quarter, every fiscal year, they are engaged in an elaborate game of dodge ball. Most behave as if they were truly held to account, they’d be out of the game. They may be right.

Bio and Interests: Tim Johnson

Tim Johnson — Wed, 13 Aug 2008 16:48:36 -0400

My company, Brandwave, synchronizes brand strategy, identity design, marketing and coactive media to give our clients a sustainable competitive advantage.We serve companies and organizations of all sizes and types, but our sweet spot is the enterprise that is in transition or that has "hit the wall," in terms of marketing effectiveness and ROI.We identify the inherent value within an offer and build proactive differentiation strategies that help companies seize the market position they desire.