I've always preached continuity in your marketing and advertising. By that I mean that you establish a certain look and fee (and sound if...
Marketing schizophrenia can be defined in...
Lots of people are talking about social networking. They're generally talking about the online version of what people have done for hundreds of...
It's been an accepted practice for many years, but the time has come for broadcast companies and their advertisers to change the...
OK, you HAVE to cut back on advertising and promotion. You have no choice, the money isn't there. At least do it intelligently....
Try a simple test: cover the logo of a range of car print ads, or try to remember the car commercial that came on screen 15 minutes ago, and see...
Have you cut back on advertising and promotion? Too many small business owners consider marketing to be an expense rather than an investment....
The division of left brain / right brain in marketing, sales and advertising is dead. Clients no longer appreciate, nor respect,...
I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the...
Should you offer lower prices to stimulate business in slow times...like we're in NOW? I've always been against discounting. I...
Can Pandora and other web-based music services survive the royalty fees being imposed by the music industry?
Question suggested by Fast Company staff
