Why are so many large companies branding imposters? On the hand, they spend zillions trying to brand themselves through...
Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll. If you ever doubted its...
As the fates of Lehman Brothers and Merrill Lynch have just reminded us, one of the most important realities of the 21st century work world is...
What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a...
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting...
Michelle Awuku is a Leadership Development Coach and founder of myfactor Coaching & Consulting, inc., a New...
"Ask Camine" about how to heal your marketing, attract the customer looking specifically for you, and how to flourish.
You spend hours perfecting your resume, but how can you ensure that all that work culminates in your potential employer thoroughly reading it?...
I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's ...
The competition is fierce. Everyone is trying to get out front. Be distinctive. Have something new to say. Be up to something....
When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he...
Trace Cohen is a rising junior in the Whitman School of Management, double-majoring in Entrepreneurship and Marketing and minoring in Information...
Brand-Yourself.com’s mission is to...
Buzzle, helping GREAT people become more POPULAR by developing a memorable Personal Brand.
At 28, entrepreneur Scott Ginsberg, has the most visible name in the world. Meet ...
The only sensible thing to do when one is about to kick off a career column is to Google the word "career." Let's face it, we live in...
One thing that you may or may not have noticed in this series is that all of the women featured are known by their first name. First there was ...
Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna....
The following is an excerpt from an interview I recently did for ...
Hats off to the Barack Obama campaign. The campaign scored a lot of ...
Quick quiz: What do Starbucks and jargon have do with each other? ...
I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just...
Thank you, Jeff Jarvis. Jeff Jarvis, as you remember, was the blogger who outed...
If you’re small, there’s no reason to think small. That was the message for me from a terrific event I was privileged to...
Will Hollywood do better or worse during the economic downturn?
