Why are so many large companies branding imposters? On the hand, they spend zillions trying to brand themselves through...
Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll. If you ever doubted its...
What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a...
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting...
Even if you don’t have enough material to create a portfolio, the time to start building yours is now. ...
I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's ...
A presentation is a great way for you to show off what you know and build credibility for your personal brand. While...
Graduating from college can be a huge culture shock. You are transitioning to a whole new way of life, which can be extremely overwhelming....
When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he...
At 28, entrepreneur Scott Ginsberg, has the most visible name in the world. Meet ...
Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna....
Hats off to the Barack Obama campaign. The campaign scored a lot of ...
Quick quiz: What do Starbucks and jargon have do with each other? ...
I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just...
If you’re small, there’s no reason to think small. That was the message for me from a terrific event I was privileged to...
Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding....
During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements...
<strong>It is a common misconception that...
Unless you are using a branding iron or needle for tattoos, there is no ing in brand. I make the mistake of using the participle...
Today is Thursday, so this post is on communication skills. Clear, crisp writing is an important communication skill. Successful...
oday is Tuesday, so this post is on positive personal impact. A strong personal brand is one of the keys to creating positive...
The best way to listen to archived Your Brand Radio shows is on ...
My days as an executive recruiter generalist provided insight into many businesses and disciplines. It was the Brand Manager role in many...
Ideas and discussion on anything related to your brand. Creating a sustainable competitive advantage with...
Will Hollywood do better or worse during the economic downturn?
