Bio and Interests: Simon Beaumont

After working...

FC Design Expert | August 11, 2008 10:16 am | 1 recommendation

Retail Strategy

For all intents and purposes, retail strategy is an oxymoron. Most marketers view retail as a tactic, not a strategy. They see it as a function of...

Member Blog | June 15, 2008 11:20 pm | 0 recommendations

Quick Start to Social Media Change

Since I started blogging about social media and PR, I've managed to spark a lot of discussion around some seemingly overlooked opportunities for...

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FC Design Expert | June 5, 2008 11:59 am | 5 recommendations

The Future of Green... Everything

I have spent the last few days at the Sustainable Brands conference in Monterey, CA. The...

FC Now Staff Blog | May 16, 2008 2:42 pm | 1 recommendation

Choosing a Political Brand

I just read Danielle Sacks’ post on Europeans Hearting Obama, which...

Member Blog | April 18, 2008 3:30 am | 0 recommendations

‘StarBUCKS’ Status | The cost of Cool.

‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price? I got...

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Bio and Interests: Chris Wirthwein

CEO of 5MetaCom -- advertising agency that specializes in technical and scientific products. Agency works in national and...

FC Now Staff Blog | February 15, 2008 11:58 am | 0 recommendations

Indiana Jones and the Resiliency of Brands

Brands that establish emotional connections can survive twenty years of stagnation. In other words, I can't wait to see Indiana...