branding

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Member Blog | August 20, 2008 4:24 pm | 0 recommendations

Before You Sell Your Tech Company. Make Sure You Know Your Brand Valuation.

| posted by Gal Borenstein

As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any...

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FC Now Staff Blog | August 20, 2008 11:35 am | 0 recommendations

Kanye West and His Absolut Image

| posted by Kevin Ohannessian

On the train ride home last night, there was an ad for "BeKanye" -- a miracle drug to turn YOU into Kanye West! It was a fun poster,...

Marketing Therapy

| by Camine Pappas

"Ask Camine" about how to heal your marketing, attract the customer looking specifically for you, and how to flourish.

Bio and Interests: Ravi S. Kudesia

| by Ravi S. Kudesia

A famous publisher once said: "There are two kinds of men who don't amount to much: those who can't do what they are told, and those who can...

Member Blog | August 15, 2008 10:12 am | 0 recommendations

Accountability Dodge Ball: Why CEOs Must Reinvent Marketing ROI

| posted by Gal Borenstein

I read that schools have largely eliminated the age old childhood game of dodge ball. You remember it. A group of us lined against a wall. Someone...

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Bio and Interests: Tim Johnson

| by Tim Johnson

My company, Brandwave, synchronizes brand strategy, identity design, marketing and coactive media to give our clients a sustainable competitive...

Member Blog | August 14, 2008 9:33 am | 0 recommendations

Go East, Young Man. Uncle Sam Promises 'Recession-Proof Future' for SavvyTechnology Marketers. Especially Now.

| posted by Gal Borenstein

If you are the CMO or CEO of a technology company, you might be interested in learning that the recession, depression or slowdown in the economy...

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Borenstein's Return on Intelligence in Technology Marketing

| by Gal Borenstein

Gal S. Borenstein, a national Business-to-Business marketing expert and CEO of The...

FC Design Expert | August 11, 2008 5:17 pm | 0 recommendations

7 Sure-Fire Steps for Creating Your Company’s Documentary

| posted by Thomas Clifford

“Our company decided to make our own documentary.” Sounds easy enough, but do you know where to start? “Let’s just roll...

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