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Green Communications 2008: The Case Studies Conference

| by Karma Martell

"Green initiatives are more than just a passing trend; they are a part of daily life. Individuals, communities, and companies have embraced this...

FC Now Staff Blog | February 8, 2008 8:10 am | 0 recommendations

ROI? Not With Those Ads You Won't...

| posted by Saabira Chaudhuri

I'm one of those people who don't appreciate commercials. They annoy me and, for the most part, I think they're a waste of money on the...

Member Blog | February 8, 2008 8:08 am | 0 recommendations

From Veejays to Ceejays? Firebrand's Ad TV

| posted by April Joyner

A couple of days ago, I happened upon ...

Want to write a blog for Fast Company?

FC Now Staff Blog | February 8, 2008 8:03 am | 0 recommendations

Marketing Tuesday: Print Advertising Measurement Evolves to Include Online Responses

| posted by Saabira Chaudhuri

Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and...

FC Now Staff Blog | February 8, 2008 8:00 am | 0 recommendations

Wal-Mart's New Ads: Spots Even a Curmudgeon Could Love

| posted by Linda Tischler

The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was...

FC Now Staff Blog | February 8, 2008 8:00 am | 0 recommendations

Marketing: Wal-Mart Ads Embracing People and Prices

| posted by Kevin Ohannessian

Yesterday, Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is the latest move to ...

FC Now Staff Blog | February 8, 2008 7:57 am | 0 recommendations

Another Ad Agency Disruptor?

| posted by Danielle Sacks

Yes, it’s been a dizzying—and thrilling—past couple of years as new disruptive business models rise to the surface across every industry...

FC Now Staff Blog | February 8, 2008 7:56 am | 0 recommendations

D’oh! The Plot to Simpsonize America

| posted by Linda Tischler

I confess, I was a little sad that I was out of the office the day the Fast Company ...

FC Now Staff Blog | February 8, 2008 7:52 am | 0 recommendations

Geico’s Gecko Gets Action

| posted by Linda Tischler

So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto...

FC Now Staff Blog | February 8, 2008 7:50 am | 0 recommendations

The Future of Interactive Advertising

| posted by Saabira Chaudhuri

The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has...

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