"Green initiatives are more than just a passing trend; they are a part of daily life. Individuals, communities, and companies have embraced this...
I'm one of those people who don't appreciate commercials. They annoy me and, for the most part, I think they're a waste of money on the...
A couple of days ago, I happened upon ...
Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and...
The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was...
Yesterday, Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is the latest move to ...
Yes, it’s been a dizzying—and thrilling—past couple of years as new disruptive business models rise to the surface across every industry...
I confess, I was a little sad that I was out of the office the day the Fast Company ...
So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto...
The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has...