Soul is Waterproof

Chase Wegmann — Wed, 20 Aug 2008 16:17:58 -0400

With three years behind us since Hurricane Katrina and, continuing in the spirit of The New Orleans 100 project, I've been contemplating my hometowns future and realizing the positive changes that have come a

Comment on Node ant

Chase Wegmann — Wed, 13 Aug 2008 20:07:57 -0400

I agree; it is the natural evolution of the industry. The web offers a richer experience to view news content. Why 'just read an article' when you could not only read the article, but click on related content, view video of the event and then email the content to friends or comment directly to the writer/videographer. They don't refer to the web as an 'interactive' experience just because you choose what sites to subscribe to. Even the way we chose to view the web is changing. I subscribe to and read the New York Times everyday.

The New Orleans 100

Chase Wegmann — Tue, 12 Aug 2008 15:54:23 -0400

This week I had lunch with a colleague who works at one of the most innovative and creative shops around today. One might assume that his agency is based here in nYc - but then you'd be wrong. Honest mistake though; New York City has probably more advertising/branding/creative studios per capita than any other city in the world. So if not in New York City where might this bastion of creative talent be simmering its brain cells to cook up the next hottest campaign? LA maybe?

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Chase Wegmann — Thu, 24 Jul 2008 16:53:02 -0400

Great post Saabira! Working in advertising/branding myself I am all to aware of (or have unfortunately created) the exact perception that you are refering to. In defense of my profession ;)I will say that like art, value is definitely only to be found in the eye of the beholder and is a combintion of both external (advertising/branding) and internal (self worth/image) influences i.e. how one connects to the brand, how one feels about the brand, and sometimes more importantly how that person feels that others percieve the brand or, in the instant case, the label.

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Chase Wegmann — Mon, 21 Jul 2008 16:30:16 -0400

I disagree. In addition to safety and size people are purchasing SUV's because their prices have plummeted due to the rising cost of oil & gasoline. While SUV's are still gas guzzlers, buyers are speculating that they will probably break even when comparing the overall savings on the cost of the vehicle to the price of gasoline. Personally, I don’t know of too many people who are topping off their tanks no matter what size vehicle their driving.

Fast Talk Response -

Chase Wegmann — Tue, 08 Jul 2008 09:09:03 -0400

No. The rationale behind the closings is that the market is too heavily saturated. The two heavy hitters (Starbucks and Dunkin Donuts) have enough presence in major markets to discourage any upstarts outside of your usual neighborhood cafes whose customers don’t frequent the chain stores anyway.

Fast Talk Response -

Chase Wegmann — Thu, 19 Jun 2008 11:47:52 -0400

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Chase Wegmann — Fri, 13 Jun 2008 14:32:16 -0400

Okay guys, you're a bit behind...I blogged about this on June 6th. Catch-up! I thought this mag/site was called FastCompany ;-) While I think that everyone should be held responsible for their own carbon footprint I can envision the uproar on attempting to charge people based upon weight.

Stranger Than Fiction

Chase Wegmann — Tue, 10 Jun 2008 13:04:35 -0400

I’m looking for comments on a fictitious ad that was run in several newspapers and their online sites by Philadelphia Media Holdings. The ad’s ran in papers such as The Inquirer, Daily News and on Philly.com and were used as a way to test the papers ad reach in print and online.

Fast Talk Response -

Chase Wegmann — Fri, 30 May 2008 12:11:56 -0400

Free, high speed wireless internet would be the most significant technological push since broadcast television and should be looked at in the same context.As broadcast television opened up the world to "the world" at large the internet, due to its interactive nature, has 10x the capability to bring people and ideas together that television could never accomplish as a one way "push" medium.