NOT MEANT TO INSPIRE...JUST BE

The idea behind Just Be is that it is a state of mind…a way of life…a philosophy to live by. Just Be is a new line of graphic tees not meant to inspire…but to Just Be. The tees allow people to express how they feel…or how they would like to feel.

Just Be will be built around an online community/blog for people to share how they Just Be. A viral marketing campaign will be used to create a buzz for Just Be. Websites like MySpace, Facebook, Twitter and YouTube will be used along with a custom Website and blog at jb-justbe.com. Each shirt will have its own Just Be saying—be fabulous, be crazy, be flirty, be sweet, be cool, be groovy, be punk, be spoiled, be unique, etc. The possibilities are almost endless.

The saying will be paired with a large illustration whose inspiration comes from vintage poster designs or styles from the 1920s to the 1980s—art deco, pop art, punk, Russian poster art, Constructivist, etc. These illustrations will be silkscreened on a unique location on a t-shirt (e.g. right or left shoulder, wrapped around the mid-section, aligned with the bottom of the shirt). There could also be partnership opportunities with organizations such as The Red Cross (Be a Donor), corporations (Be Muddy—Yamaha), colleges and universities (Be an Eagle—Boston College).

It’s a good time to…Just Be.