Fast Talk

July 16, 2008

Q: In providing a pay-per-vew video streaming service, could Amazon become a serious alternative to iTunes? | posted by Fast Company staff

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8 Total

July 16, 2008 at 11:18am

Saabira Chaudhuri

Not too long ago, Amazon announced that it is on the brink of launching a pay per view video streaming service. This service is an addition to the Unbox, the Internet video on demand service that offers TV shows and movies for rent or purchase (these must be downloaded not streamed.) The new pay per view service is targeted to people willing to pay extra to view videos instantly, and without any ads.

July 16, 2008 at 11:58am

Brendan Collins

Not only iTunes, but Netflix, Blockbuster, and a few other smaller streaming video services. Amazon is still a huge contender in e-commerce, so branching into competitors' territory is a wise decision. Currently, Blockbuster, Netflix, and iTunes all offer relatively the same service for relatively the same price. Amazon's hand in the ring will only drive down prices and boost efficiency.

July 16, 2008 at 1:43pm

Sammy Sturkie

July 16, 2008 at 3:27pm

David Mullings

I think so. Amazon does have over 70 million registered users that can now easily access this video content.

I won't personally be streaming anything though and I don't use iTunes for renting videos.

I watch Hulu, Joost and rent from Netflix.

July 16, 2008 at 4:15pm

Jon Yu

One has to consider whether or not those 70 million registered users are willing to sit in front of their computer while watching a movie. Apple is trying to infiltrate the living room with the Apple TV and Netflix has the streaming $99 Roku box which allows subscribers to view "watch instantly" content on-demand. Just yesterday, Microsoft announced a partnership with Netflix to allow the exact same functionality with the Xbox 360. Unless Amazon can find a way to bridge the gap between the computer and the living room, I have a hard time believing that they will edge out Netflix or Itunes. Of course, seeing as they've been offering complete albums DRM free for around $3, they could help drive down the prices of downloadable content.

July 17, 2008 at 7:09am

Ankana Chakraborty

When itunes introduces PPV it was much debated topic on whether consumers will adopt PPV from itunes despite having their Triple Play operators providing them PPV. Infact it was Apple who could hammer out a successful business model around it by pairing ipod with itune which made PPV more portable.

I consider Amazon as the Mecca of customer profiling and contextual marketing. With Web 2.0 up its sleeve Amazon should be able to give itunes a run for their market share and drive down PPV prices drastically.

July 17, 2008 at 12:13pm

Ben Murphy

Depends on whether or not they share the same customer base... It also depends on what folks are streaming those videos to. For example, iTunes often streams video to an iPod; would Amazon work with various players or just on desktops? Hmmm...

July 28, 2008 at 7:06pm

Ron Harris

The Build Green Company, Scottsdale, Arizona, recently built the first "Build Green" Winery Barrel House. THE BUILD GREEN COMPANY BUILDS “GREEN WINERY”

The Build Green Co., manufacturer of TBGC patent-pending, eco-friendly, Hybrid Steel/Foam Structural Insulated Wall Panel System (HSIPS), has expanded to the Scottsdale Airpark.
The rapidly growing company's versatile, structural exterior wall system, was recently
selected, by the Alcantara Vineyard and Winery, located a few minutes south of Sedona, for their 87 acre, multi-million dollar development. TBGC recently installed the TBGC wall system, at Alcantara, for the nation's first "Build Green" winery Barrel House, which must maintain a temperature of 58 degrees, and will be featured in the Small Wineries of the USA Journal.
Owners Bob Predmore, an engineer for Intel, and one of the founding members of the ASU Sustainability Program, and his wife Barbara, a descendant of a prominent California vintner family, are extremely "green conscious" and researched many eco-friendly structural systems, prior to selecting The Build Green Co. exterior wall system. The Predmores, stated, "TBGC HSIP, far exceeds any component on today's market". Next on Alcantara's agenda is construction of their 8800 Sq. Ft., combined personal residence, winery headquarters, and B&B. Alcantara also plans to build an Italian Bistro, 10 Casitas, and a limited number of Vineyard Estate homes, which includes vineyards traversing thru the individual estate properties. The Build Green Company will provide the structural wall systems for the development.

The ASU Del E. Webb School of Construction and Engineering is considering a cooperative program with TBGC, that would provide opportunities for engineering and construction students, to gain practical knowledge, by working at The Build Green Company facility.

Jacobs Engineering, an $8B in sales in 2007, worldwide real estate and economic development consulting firm, with a strong presence in Phoenix, has extended an invitation to TBGC, to give a sustainability presentation, to their top engineers and architects.

Ron Harris
General Manager/Chairman
The Build Green Company
www.thebuildgreenco.com

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