There has been much scrutiny regarding link building as of late. Paid links have seen a huge falling out with major search engines and firms that relied heavily on this technique are now left in a state of search marketing confusion.
We at cosmeticSEO.com are firmly against buying links for our clients and like to promote and generate informative Web copy that leads to automatic or organic link building (in a sense).
We open the topic of link building strategies at Fast Company for further discussion with all members of the community.