I really really dislike the (RED) campaign but not really for its gimmicky consumerish angle, that part I'm all for. Rather in my mind the danger the (RED) campaign presents for the philanthropic world is in its rhetoric more than anything else. The Global Fund to Fight AIDS, Tuberculosis and Malaria is amazing organization that does great work but they do not and cannot cure AIDS. There is no cure for AIDS, but you would never know that by looking at (RED) ads and literature. I find their tactics frequently bend the truth to the point of outright deception. "Just two pills a day will bring someone who is at death's door back to full health, back to a full life." Bono says. Full Health? Full Life? Really? Their "proof" of the Lazarus effect would enrage consumers from anyone else. The "before" pictures are all in high contrast black and white with the subjects half clothed, the "after" are all in soft color with the subjects smiling with their families. It's not just hair splitting, the philanthropic world is filled with misrepresentation, little lies for the great good, and questionable/manipulative statistics. It has potential to create a huge backlash but more importantly, don't people have the right to get fair, objective information about their "good causes" and make decisions without being manipulated or misled?