Finally we are beginning to realize the essential necessity of sustainability for our future. "Green" awareness has grown by leaps and bounds in recent years, but only now are we beginning to realize the full potential of our efforts. As Brian says, if we, as companies, consumers, bloggers and individuals are able to work together, we can help shape the future. If companies truly do begin to look beyond their bottom lines and treat the environment like a business then their positive impact on the future of sustainability could be greater than anything we have seen. It may be too early to tell where this movement is going but I'm along for the ride and will do what I can to spread awareness and see that it moves in the right direction.