Job World by Rusty Weston

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How Will You Spend Your 3 Percent Raise?

The dog days of summer are upon us - west coast skies are smoky and the east coast is humid and stormy. The economy is tanking, but if you stretch the concept of good news, employers are coming to the rescue with talk of small pay raises next year.

On the whole, I wouldn't spend that expected 3.5 percent pay hike in Bermuda or Hawaii. Suffice to say, that merit pay increase isn't keeping up with price of milk and sugar, much less gas.

Watson Wyatt Worldwide, a global HR consulting firm, surveyed 1,389 employers globally, including 276 in the U.S., said that employees who exceed expectations may expect to receive between 4.2 percent to 6 percent merit pay increases, so maybe that's an incentive for you to work harder this year.

Laura Sejen, global director of strategic rewards consulting at Watson Wyatt, claims that "Employees will view holding merit increase budgets steady as a positive sign that will help them offset inflation and higher energy and food costs." I beg to differ.

Although employees want to see their employers spend wisely and can deal with belt-tightening measures, low pay raises impact motivation and productivity. Employees will be much more likely to switch jobs to achieve higher compensation, because clearly waiting for a decent raise could be a 2010 event. Does that motivate you?

Wait, it gets worse. The Watson Wyatt survey also finds that 33 percent of employers have not made any formal contingency plans for future economic downturns. Two out of three U.S. employers, however, have a "contingency" plan in place, including:

  • Layoffs - 52 percent
  • Organization restructuring - 46 percent
  • Hiring freeze - 39 percent
  • Smaller pay raises - 27 percent
  • Salary freeze - 13 percent

Are you motivated or de-motivated by these numbers? Here's one way to motivate yourself: Gently ask how your employer plans to deal with the economic downturn and how their plans may affect your compensation in the next 12 to 18 months.

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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02:14 pm | 1 recommendation | 3 comments

Gen Y's Retention Deficit Syndrome

We recognize the signs. A young employee shows up late at work or for meetings, misses assignments or takes sick days when they're on top of their game.

As a boss your first instinct is to rattle their cage. But what will that accomplish?

Employers fret about holding onto Gen Y workers who may be less inclined than previous generations to stick around through thick and thin. Given the cost of recruiting young talent, employers are understandably concerned about return on investment - keeping an employee long enough for them to develop into strong contributors.

Still, loyalty isn't part of the "deal" any more between employers and employees, so it's no surprise that, according to a new study by Taleo, an HR software company, 41% of those who are no longer working for their first employer out of college left in less than two years. That doesn't strike me as an epidemic - a lot of first jobs simply aren't good fits.

Taleo teamed with Harris Interactive to conduct a survey of 2,045 adults ages 18 and older, a series of questions about their first jobs and first employers.

Three out of five respondents said that their first employer did not provide a clear path for advancement. Of course, the reality is that few employers provide a clear path to anything, much less to the corner office.

Other key findings:

  • Describing how their first job made them feel, 13% said they couldn't wait for Friday to arrive, 10% wanted to quit every day and 8% felt it was a waste of their time
  • 19% of 18-34 year olds wanted to quit their first job every day, compared to 3% of those 55 years old and over

There's no real way of telling from the data whether first jobs are worse than they used to be, or whether employers or employees are primarily to blame for the gap between expectations and experience.

How well do you remember your first job? I wasn't thrilled and I wasn't miserable but knew I wanted to move on before the first year was complete. There isn't always a retention solution for an employer, but money helps a little.

Maybe the survey results will strike you differently. As for me, I can't wait for Friday to arrive and I love what I do.

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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10:14 pm | 1 recommendation | Be the first to comment

What to Give a 2008 College Grad

Worried about what to give a college graduate who has everything but a job? Have you considered pummeling them with career guides?

Just a hunch, but I think they would prefer your money.

Still, I generally take the passive road and give them a book store gift certificate and let them choose a nifty career guide if they want one.

I started my career before I graduated from college and, in a downturn (pre-dot.com days) I grabbed the first newspaper job with a steady paycheck. No one I knew had read a career guide or met with a career counselor, but on the other hand if they did they were undoubtedly ahead of the game. In retrospect, I was playing it just a bit too cool.

These days we are all about involving specialists because, among other reasons, the world seems way more competitive. In the context of a lukewarm job market for graduates, I would suggest doing what it takes to find an edge.

Alison Doyle's Internet Your Way To a New Job: How to Really Find a Job Online is a good general-purpose career guide worth picking-up - assuming a grad wants expert advice.

Doyle, who writes About.com's Job Searching advice column, keeps it real and uncomplicated. Want to know the four fundamental things to do online to enhance your job search? Doyle puts it succinctly:

  • "Create a professional presence on the Internet.
  • Market yourself as a strong candidate for employers.
  • Connect with contacts who will help you with your job search.
  • Help prospective employers find you."

Doyle provides strategies in each of these areas keeping the jargon to a minimum. At times, she adopts a big sister tone, like here when she's cautioning readers about branding themselves on Facebook pages:

"What you don't want prospective employers looking at is the pictures of your summer vacation or a party where you might have over-indulged a little. Perhaps employers shouldn't consider your personal life as relevant to your qualifications for a job, but they do."

To her point, in recent months, Facebook has made it easier for members to allow friends - not strangers - to view personal profile information such as photos and FunWall postings. Other people who visit Facebook profiles can be limited viewing more general profile information such as college degrees or areas of interest. However, this adjustment requires a few minutes of fiddling around with a Facebook privacy settings, something which most of us don't take the time to do.

She's at her best describing job search tactics and rails against passivity. "One of my pet peeves is when job seekers complain that nothing is happening with their job search," Doyle writes. "Those are often the people who wait a week or so to apply, don't respond to email from recruiters and contacts, and don't follow up in a timely manner." Diss!

Recent grads, new to job searches, will benefit from the recommended approaches and Doyle's checklists. There's a section in the book on online job searching do's and don'ts that pulls together some useful details such as opening a dedicated email account for job searches - thus keeping "your personal and professional life separate from your job searching one."

Doyle's book is available in paperback or as an e-book from Mitchell Levy's Happy About, which also publishes both of Jason Alba's series of useful guides: I'm on LinkedIn - Now What??? and I'm on Facebook - Now What???

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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Pink's Whole New Approach to Career Guides

Daniel Pink's The Adventures of Johnny Bunko - The Last Career Guide You'll Ever Need is anything but a simple comic book, even if it closely resembles one.

Aimed primarily at recent (and impending) college grads, Bunko is a graphical story told in illustrated panels. Pink says it is the first US business book rendered in the Japanese "Manga" style - an entertaining, fanciful yet unintimidating way to assimilate information.

Pink's hero is stuck in a dead-end job. One night, as if in a fairytale, a hot looking (give or take her pointy ears) career adviser named Diana shows up at his office offering to show him the way to a better life. Bunko summons his mentor by rubbing chopsticks. (Don't over-think that one.)

Diana badgers him a bit, but Bunko needs both a push and encouragement.

Pink, who authored A Whole New Mind and Free-Agent Nation, is a gifted writer and perceptive thinker (well known to FC readers). Unlike old-school business gurus, Pink doesn't do all of the thinking for you - he leaves some room for you to flesh out his ideas. The corporation isn't the center of gravity in his writing - it's what's best for the reader.

Along the way, our everyman hero discovers key lessons of a successful career:

  • There is no plan
  • Think strengths, not weaknesses
  • Persistence trumps talent
  • It's not about you
  • Make excellent mistakes
  • Leave an imprint

One of the most perceptive observations in the book is that where you work is almost more important than what you do there - at least to begin with.

"The most successful people ... take a job or join a company because it will let them do interesting work in a cool place - even if they don't know exactly where it will lead," advises Diana.

Pink draws a distinction between taking a job for "instrumental" reasons - "because you think it's going to lead to something else", versus "fundamental" reasons - "because you think it's inherently valuable, regardless of what it may or may not lead to."

And he adds (through Diana's voice) that, "The Dirty Little Secret is that instrumental reasons usually don't work. You never know what's going to happen so you end up stuck."

Less clear is how Bunko or the rest of us will "leave an imprint" in this world. I hope that blogging qualifies as an imprint. Rob Ten Pas' Manga story illustrations in "Johnny Bunko" are hip and fun.

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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Will You Flip For Peter Sheahan?

When was the last time you learned something useful from someone a couple of decades younger than you? Overcoming age bias is all in a day's work for Peter Sheahan, a consultant and author of a book about Generation Y.

Sheahan, a 28-year-old expert on workforce trends and generational change, says that he has consulted for Google, Apple, Coca Cola, Harley Davidson and News Corp. among others.

His latest tome is called Flip - How to Turn Everything You Know On Its Head - and Succeed Beyond Your Wildest Imaginings. The over-the-top title is typical of non-fiction books these days. Unlike Sheahan, I'm not trying to exceed my wildest imaginings - I'm angling for meeting my goals.

At first blush, Sheahan, an Australian, reminds me more than a little bit of Timothy Ferriss (Four Hour Work Week), except that he seems more interested in branding others than himself. Writing about Generation Y led him to consult about workforce trends for corporate clients, even sitting on boards in his early 20s.

He skipped college, but learned on his own and from others. "I'm not formally educated," he says. "I would read maybe 100 books a year and speak at maybe 150 conferences a year."

Sheahan speaks knowledgeably about the tightening of global labor markets and advises corporations how to attract and retain Gen Y workers. "It's the global market that drives talent," he says. "In Shanghai they need 75,000 qualified managers but there's only a local supply of 5000. Think how competitive it's going to be for that talent."

Sheahan is a proponent of "rational choice theory," which he says drives us to "make decisions based on incentives and disincentives, pain and pleasure. Today new research says all decisions are made emotionally but we use cognitive abilities to rationalize emotionally. Getting a job is no different. Career decisions are made on brand truth."

In Flip, Sheahan highlights successful examples of counter-intuitive business strategy, companies he calls "Flipstars," such as Nintendo. In the face of increasingly more sophisticated technology applied to gaming systems, Nintendo responded to its rivals Microsoft and Sony by simplifying its gaming platform - the Wii.

There's a lot of useful advice in Flip, but I found these points his most illustratrative:

  • Style is substance
  • Fashion is function
  • Feelings are the most important facts
  • The soft stuff is the hardest stuff, and the hardest to get right

I wonder whether Sheahan will become as popular on the Net as Ferriss - guru du jour on work/life balance and (what used to be called) self-actualization. I'm intrigued by Sheahan's take on global workforce trends, generations, leadership and business innovation. Will his ideas turn you into a flipstar?

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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06:18 pm | 1 recommendation | Be the first to comment

Is Social Networking a Career Safety Net?

There are endless reasons to build a strong network of professional contacts. But perhaps none is more compelling in 2008 than the goal of establishing a career safety net.

In a recession jobs are last to get hit, yet are the slowest part of business spending to recover. This is the time to develop or revise an escape plan to insulate you from possible downturns or unforeseen changes at work.

"I don't know if I would go so far as to call social networking a safety net," says Kelly Krebs, Senior Account Executive at Horn Group, "but it can help if you if you are looking to move into a new career or if you are looking to expand your customer or partner base."

Even though the economy is slumping that doesn't mean you should stop expanding your web of contacts. While ultimately you will find & add contacts one at a time, the truth is you can better leverage your resources by joining social network-based communities.

Most social networks are the sum of many groups, specialized around regions, companies, alumni networks, plus personal and professional interests. How do you tap into these communities? It's fairly easy on Facebook and LinkedIn (and now FastCompany.com too) - you can search by topic area; see network "newsfeeds" listing which groups your contacts have joined; often groups are listed in your contacts' profiles too.

While identifying and joining a community is fairly easy, the reality is that one generally needs to invest a bit of time and energy building a community presence. In other words, before you tap a community (unless yours is a particularly touching story) the best strategy is to "pay it forward" - help others first.

We're not talking about Karma - in the sense of what comes around goes around. Rather we're talking about building your presence (also called your brand) in an online community. This requires an investment of time, usually two or three months, before your comments in discussion boards become familiar and respected by the group.

"For the network to be of value it needs to be cultivated through selfless acts of service and mutual benefit," says Alan Farhi, Staffing Manager at Epiq Systems, whom I met on LinkedIn. "Trying to cultivate a network in order to find a career opportunity when you're desperate or have lost your job is generally a little too late and a little too transparent."

How will you know? Other members of the group will want to connect with you, even if you have never met offline and wouldn't recognize them at the corner store.

"I often see new salespeople attend one or two networking events and say 'networking doesn't work', says Cathy Jo Morris, Regional Sales Manager at AAA Washington. "Of course it doesn't work after one or two handshakes - you need to give something to the group first before you can expect anything back. Networking is a marathon, not a sprint."

Farhi agrees. "Social and Professional Networks work best when you don't really need them," he says. "A safety net seems like a last-resort measure." In other words, don't wait until you need your social network, start deepening it now.

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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11:22 am | 0 recommendations | 2 comments

Updating Your Way to Higher Status

Do you ever get the feeling that you're writing graffiti in cyberspace?

I get this disconnected feeling when I post a status update on Facebook, Twitter or LinkedIn. There's certainly an art to writing a one sentence blurb that expresses something about your life, perspective or the world around you. But is there a point to status updates? Is it merely a social convenience or could it advance your career?

The basic idea of a status update is to say something of interest about your life, or about the world around you to your social network contacts. Sure, it's easy to write, "Headed to lunch in the city." But that's not going to interest your "followers," who prefer to read witty or insightful comments, links to compelling articles or hot new websites.

Is anyone getting ahead in the social media world by offering status updates? I asked several savvy social networkers why they update their contacts more than once or twice a day. What's the ROI on status updates?

Fast Company TV's star vlogger, Robert Scoble, the ultimate one-man new media band, has amassed a whopping 13,650 followers on Twitter - an impressive posse. But what's even more intriguing is his 'best practice' of following nearly everyone who follows him - he's following 13,667 Twitter-ers.

Clearly if you want to engage in a conversation with your audience it helps to make it a two-way street. Of course, it's symbolic; Scoble is adept but can't possibly keep up with 300 people, much less 13,650.

My former colleague Steve Rubel is renowned as a social media expert. Rubel has a terrific blog called Micro Persuasion and 4,209 followers on Twitter. I asked him his philosophy regarding status updates. Rubel updates: "When I want to share a link or an idea or I am simply enthusiastic about something - usually business or sports related," he says. "Sometimes this is once a day. Other times it's dozens. It's also when I want to ask questions and get back answers."

What does he achieve from these frequent updates? "I look to Twitter for more general goals - community, ideas, problem-solving and knowledge sharing, all related to helping me in my job as Director of Insights for Edelman Digital," says Rubel. "I never set out to build followers or to use it as a traffic driver for my blog. However, that has happened."

Sean Ammirati started updating Twitter at the 2007 South by Southwest (SxSW) festival in Austin. Ammirati, a blogger and VP, Business Development at mSpoke, says the updates provide "an interesting way to stay up to date with friends & business contacts."

Ammirati believes that the "conversation" taking place on Twitter, mostly through updates, has "exposed me to a lot of thinking that I otherwise would not have been exposed to. I actually call this my MBA 2.0."

Ammirati, like Rubel, is in communications. "Part of that communication is internally to motivate partners and employees and part of that is to sell a vision externally," he adds.

Although status updates can be sort of compulsive, Rubel believes you should use them wisely. "Key to all is making sure you add value," he says. "This is why, for the most part, I use it to talk about topics that I believe the community (and I) care about and not what I had for lunch."

For many people status updates are perhaps more of a challenge than an opportunity. Those of us who are status impaired should feel free to borrow this line: "Fretting about my next status update."

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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05:28 pm | 5 recommendations | 1 comment

Getting Paid for a Job Interview

Employers know the problem with great job candidates is that they usually have jobs and aren't actively seeking another one. And why should they? It's a hassle to send out resumes, shake the trees on a social network or chat-up recruiters.

Typically it's unhappy employees that seek new opportunities. Apart from these active job seekers, most employed workers are considered "passive" job candidates who may leave if the right opportunity finds them. Frankly, the grass is often greener elsewhere.

To help nudge talented, yet passive job candidates to test the waters, a Silicon Valley startup has identified sponsors willing to pay top candidates up to $500 or more for an interview. NotchUp, as it is known, hopes that this incentive will entice talented workers to forsake job boards and recruiters.

For employers, paying $500 for an interview is a relative bargain compared to the cost of job board ads and recruiters.

The radical part of the business model is the disintermediation (which is to say eliminating) of middlemen in the talent supply chain -job boards and recruiters.

I asked several recruiters I met on LinkedIn to share their views about NotchUp vs. a recruiter.

"I'm looking at building a relationship with a candidate," says Heather Gardner, a recruiter at Volt Services Group. "And that's more important than a job posting. Sometimes the best candidates have a crappy resume. And when I talk to them I discover hidden jewels. Plus a resume doesn't tell you what their ultimate goals are. I think in my job I'm sort of a professional matchmaker too."

Krista Bradford, Principal, The Good Search, is a bit skeptical about the concept. "I doubt mid or senior level executives and technologists will be motivated to interview at a company purely for the amount of coin that is being thrown to them," says Bradford. "Also, this reminds me of a rule we had in my former career as an investigative journalist: never to pay for interviews. The reason? You couldn't tell whether someone was saying something because you paid them or because it was the truth. The same could possibly apply to NotchUp. Is someone interviewing because they're genuinely interested or because they're motivated by the ka-ching? "

Bradford suggests that employers should "take a different route, which, from my perspective, is far more direct. Identify the best people. Recruit them to the best opportunities. Done."

But money talks and if NotchUp produces results, it may well catch on. On NotchUp, like Priceline, job candidates get to name their price and most choose $200 to $500 per interview. Of course, naming your price doesn't guarantee you an interview.

If a job candidate receives an interview, they earn money regardless of whether they receive a job offer. In a viral-style move aimed at building the site's traffic, members can earn a 10 percent referral fee if a job candidate they invite to join is interviewed.

The fine print of the NotchUp terms of service includes this yellow flag: "You agree to hold NotchUp harmless for any failure by the Company to pay the Interview Fee. The Interview Fee is the sole responsibility of the Company. Your sole recourse for non-payment of the Interview Fee is to contact the Company."

If you give this a try, let us know how it turns out for you.

Rusty Weston, My Global Career • San Francisco, Ca • http://www.myglobalcareer.com/rusty@myglobalcareer.com

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