Big Projections for Online Advertising - Surpass TV, Radio?
| posted by Jeffrey OlchovyOn July 14, 2008, Outsell Inc., projected that companies will spend over 105 billion dollars on online advertising - well over the $98.5 billion projected for TV, Radio and Movie advertising budgets combined. It should be noted however, that these figures also included the cost of Web site development, contstruction and maintenance - and in my opinion, rightly so.
The Internet, just like TV, Radio and Movies is also a platform for advertising. However, it shouldn't only be treated as such. Yes, a successful business Web site needs to consider the finer points of online marketing when contracting its construction, however, the finer points of online marketing is essentially creating a Web presence that is loaded with informative content, unique applications and aninteractive user experience that will send your competitors into the backseat of your industry.
So, yes. The Internet is more than a platform for advertising. It is an extension of our physicial world which also has a marketing mechanism. Craving out your company's top spot in this virtual or digital landscape by keeping innovation in mind will automatically fuel the marketing component.
I originally spoke about this topic on blog that relays information for the medical industry. You can read the original entry here at "Online Advertising Will Surpass TV, Radio and Movies."
Jeffrey Olchovy is a Web developer, designer and marketing strategist.
