Plastic Surgery Web Site Redesigning with Web Standards
| posted by Jeffrey OlchovyWhen planning to undergo an advanced Internet marketing or search engine optimization campaign, the most important determinant in seeing if you need a complete Web site redesign is the current structure and development of your existing Web site.
When designing Web sites, whether for specialized industries such as the medical and healthcare fields or not, a proper foundation must be laid to deal with items and principles that are heavily factored into your ranking in the search engine results pages. These development principles also have a large human component. They are usability, accessibility and crawlability.
It is recommended by the W3C that all new Web sites be developed to validate against the XHTML Strict 1.0 Document Type Definition. Doing so will aid in the ease with which search engine spiders can crawl through your code and extract pertinent data. Also, by developing with Web standards in mind you are maximizing the performance of your Web site in each of today’s popular browsers.
For more information on Web standards and why cross-browser compatibility is a necessary component of plastic surgery practice Web sites, please read the full article, “Web Site Redesign for Plastic Surgeons: Standards and Cross-Browser Compatibility” at the Advanced Internet Marketing for Cosmetic Surgeons Blog.
