Watch and Learn

Brian Reich — Wed, 31 Dec 2008 09:44:39 -0500

You want a resolution for 2009? Watch more TV and heed its lessons. Two examples of why:

Every weekday morning Bravo! airs two episodes of the West Wing - the Emmy Award winning drama about life inside the west wing of the White House. I was watching this morning and caught this excerpt from an episode in 2002, featuring an interview between a local Philadelphia TV station and the fictional President, Jed Bartlet, about energy policy:

A Letter To Anyone Who Sells/Produces/Promotes/Coordinates Stuff

Brian Reich — Sat, 13 Dec 2008 08:17:06 -0500

Dear [Insert your company, non-profit, educational institution, etc name here] -

Why won't you listen to me?

Covering The Mumbai Attacks: What Can We Learn?

Brian Reich — Mon, 01 Dec 2008 10:33:19 -0500

I have a question: Will we learn anything from the terrorist attacks in Mumbai last week?

The Motrin Fiasco: All Is Forgiven (Sort of)

Brian Reich — Tue, 18 Nov 2008 07:19:35 -0500

This past week, the makers of Motrin posted a video ad on their website criticizing moms who carry their babies. They noted how carrying their babies - in slings or bjorns, and the like - causes back, neck and shoulder pain and questioned what social motivation would compel a mom would put herself in such discomfort. Moms, especially mommy bloggers, were angry and marketing experts, especially those who focus on social media, were astonished.

Women and the Web Community -- The Key to Solving the Financial Crisis?

Brian Reich — Wed, 12 Nov 2008 06:02:19 -0500

Could the global financial crisis have been averted if more women were in the leadership of banks and financial institutions around the world? Are women the key to finding solutions to the economic turmoil?
That is the suggestion of the World Economic Forum.

Obama's Use of Social Media: Less Than Adequate?

Brian Reich — Wed, 05 Nov 2008 20:56:02 -0500

I have lots of thoughts about the Election, and especially the use of technology and social media by the Obama campaign. My brain is fried from two years of tracking every twist and turn in the campaign cycle, so I don't know how much sense I will be making today.

There is much to celebrate and even more to learn from, on both sides. Certainly, Barack Obama's campaign is getting all the credit for their work online, but when the dust settles you will see some tremendous innovation (and measurable results) out of the McCain campaign as well.

Market(ing) Correction

Brian Reich — Tue, 28 Oct 2008 12:36:36 -0400

I am not an economist, so I can't say for sure whether the US Economy is in a recession. I do, however, watch television and read the newspaper, talk to friends and clients, and generally live in the real world -- so I see that the economy is struggling and people are facing tough times. If nothing else, the boom times are over (for now) and we are in the midst of a pretty significant market correction.

Opportunity for Newspapers?

Brian Reich — Mon, 13 Oct 2008 16:58:18 -0400

A new report from the Newspaper Association of America (written up in the New York Times) shows that growth in online advertising has slowed and revenues at newspapers are, once again, on the decline. Online advertising as an industry is still strong, but hopes that online advertising can, on its own, provide the needed financial support for newspapers going in to the future are now in doubt.

A little rant about politics...

Brian Reich — Wed, 08 Oct 2008 07:05:23 -0400

I just have to rant a little about politics.

It does not take a rocket scientist to understand that if what you are doing isn't working anymore, you need to make a change.

The Olympics Experience I Want

Brian Reich — Sun, 10 Aug 2008 08:16:06 -0400

I have been waiting for the Olympics to begin for a long time.

I am drawn to the sports - the diversity of the skills on display, the high level of competition, and the powerful emotions behind every run, throw, stroke, spike, vault, lunge, and lift hold my attention for the full two weeks, and inspire me to be active.