Presidential Campaign Offers Great Lessons for Corporate Marketers/Communicators
| posted by Barak Kassar As the U.S. presidential campaign get's insaner by the minute, it's providing great examples/lessons for corporate communicators and marketers.Today the Obama campaign offers a great example of clear, hard-hitting communication in the form of www.keatingeconomics.com
It is a 13-minute mini-documentary film rhetorically linking John McCain to the current economic situation by highlighting his involvement with an earlier wave of failed financial institutions.
The film is presented within a "microsite" (a website about a single topic) filled with stories and other material about this topic.
This has been an other excerpt from Rassak Experience's Get Closer blog.
